How You Can Earn Loyalty from Customers
What is good for customers is often not so good for businesses. The internet has made it possible for people to buy almost anything they want from virtually anywhere in the world. This has created customers with less loyalty than ever before. If you don’t meet their needs, they move on to someone else. You won’t get a second chance.
No longer can a business say they have customers because they are the closest in distance or the logical choice. A customer won’t buy solely because someone is “local.” We live in a global society where everything is just a click of the mouse or a tap on the screen away.
We also live in a society that gets easily distracted. Just because you provided high-quality customer service or a product that meets their needs, it doesn’t guarantee that you will see that customer again. If someone else sends them an email or flyer with a great deal or big promise, that may catch their attention and they decide to give that business a try. They have already forgotten about you and what you did for them.
So, can you create customer loyalty? Yes, but it is going to take a lot more work than it would have five or ten years ago. You have to constantly deliver daily and always ask how we can do it better and never be afraid to ask how we can do it better. It’s not enough to simply hit and run with short lived coupons or internet banter. The proof is in the pudding as they say. You must constantly be reminding them that you are still there and still able to help them out with excellent service and or product.
At the same time, you must let people see the person behind the business. They want to know that person cares about the same things they care about and will perform their business in a way that enhances their lives making it easier. Businesses must be socially responsible and have a conscience towards the lifestyles the customers advocate. A food business must care about healthy living, a construction business must utilize recycling or they risk alienating part of their customer base. Everything you do does matter.
Is loyalty from customers impossible to achieve for a business? No, but it’s going to take a lot more work than it used to. Welcome to the new economy!
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